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Malcolm Gladwell on Spaghetti Sauce

Why are some people willing to pay $4.00 for a cup of coffee, or a jar of mustard?

In this short video, author Malcolm Gladwell tells the story of how Howard Moskowitz changed the way we think about food, and how it makes us happy. By analyzing data about food preferences in a new way, he transformed the spaghetti sauce industry. His ideas were so simple and yet so profound that they fundamentally changed the way the entire food industry works, for the better.

From a larger perspective, the story provides insight into the way we seek and find happiness, and illustrates how a simple idea can have profound financial and social effects.

The video is here:


asked 28 Jan '11, 03:27

Vesuvius's gravatar image


edited 28 Jan '11, 20:41

Thanks V , that was most lighthearted and enjoyable ♥♥♥

(29 Nov '12, 19:30) Starlight

I absolutely love this site! Thanks Vesuvius! :)

(30 Nov '12, 09:27) figure8shape
showing 0 of 2 show 2 more comments

Thank you so much for sharing this Vesuvius - well worth listening to.

I think his last sentence sums up beautifully, exactly what we're aspiring to at Inward Quest -

"In embracing the diversity of human beings, you will find a sure way to true happiness"

This answer is marked "community wiki".

answered 28 Jan '11, 18:02

Michaela's gravatar image


Excellent Video, and indeed very inspiring information, and of course variety is the spice of life! Thank you for sharing.

This answer is marked "community wiki".

answered 29 Jan '11, 08:05

Inactive%20User's gravatar image

Inactive User ♦♦

Yes, I saw this quite long ago, really interesting... but although Pepsi was the original reason why these surveys were created this way.. I wonder why there is still only one type of pepsi till this date...

This answer is marked "community wiki".

answered 30 Jan '11, 12:53

kakaboo's gravatar image


There are at least twelve varieties of soft drinks currently sold under the trade name "Pepsi," according to their website: There have been dozens of Pepsi variations sold at one time or another to various market niches:

(31 Jan '11, 03:35) Vesuvius
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